As a marketer, as a business owner, as an entrepreneur, you probably don’t have too much time to write content. I’m going to teach you how to rank Google without writing SEO content even without hiring an SEO specialist.
The first tip I have for you is to create a podcast. If you don’t know , check out podcast Marketing School. It’s a daily five-minute episode that just breaks down latest, greatest marketing technique that helps you get more traffic from one of the top SEO firms. But here’s what people don’t really know. Google now indexes podcast content. You can actually get your podcast, the audio, indexed in Google, and that can continually drive you more traffic and they do this automatically. They transcribe your podcast. They make it searchable in Google Podcasts apps and that way, when people are searching for stuff that you cover in your podcast, you can get traffic for. Now, here’s the thing, you may be thinking, oh, podcasting takes a long time. Not really, you can just riff beside your phone and talk into your iPhone.
Google has a set of guidelines it’ll break down Google’s guidelines for making sure that your podcast is indexable and you’re getting the most searched traffic from Google indexing and ranking your podcast.
The next thing you do is double down on videos. If you’re already creating videos, great, good for you. If you’re not, then start busting out your phone and just creating video-based content.
You can even do this with your laptop. Video is so powerful. Videos appear in 16% of all SERPs in the United States. That’s according to Rank Ranger. That shows you that, hey, creating text-based content isn’t everything. If you want to rank on Google, videos is another way. You got podcasting now, you got videos. Those are great ways and according to Moz, that number’s actually 21%. So, whether you want to follow Rank Ranger or Moz as a website analysis and maybe they are best seo company or seo agency. either way, the number is substantial. A lot of the results that are ranking on Google now are video-based. For that reason, you should consider creating video-based content. What we’ve found is, when we look at video-based content, the ones that do the best tend to be videos that are at least five minutes in length.
The next tip I have for you is get guest bloggers. One of my favorite startups, Kissmetrics, they grew it to over a million visitors a month and they did that without writing their own content. You’re probably wondering, how is this possible?
Well, you reached out to all the other bloggers in our space and said, “Hey, would you like to publish content on our site?” Sometimes, you have to pay them money to do so. Sometimes, they’ll do it for free. But, once you build up enough of an audience and enough people are posting, you’ll get everyone to start posting for free. In other words, you’ll get a ton of guest writers, you won’t have to pay a dime. And, during their peak, they were getting seven to 10 new articles per week, consistently, that was over a year stretch. So, if you don’t want to write content, doesn’t mean other people can’t write content for you. Remember, when those articles rank, they’re ranking because they’re on your site, and that means you get the traffic, not anyone else.
The next tip I have for you is optimize your old content. Use Search Console, look at your articles that rank on page two or three, and improve their CTR. In other words, if you can put the keywords that people are searching for within the title tag, within the meta description, you’re going to get higher clicks which is going to get you more traffic and eventually boost your rankings. You can also use tools like Ubersuggest for the keywords that you rank on page one for. Take those keywords, put into Ubersuggest. It’ll give you all the long-tail variations of those keywords. Integrate those keywords within your copy. You don’t have to rewrite it, you can just integrate those keywords, at least the ones that are super relevant and won’t take much work. You probably won’t be able to integrate all of them because you’re not rewriting or writing a ton more content. In other words, you’re just adding a few keywords, the ones that are super relevant that you haven’t included, and what you’ll find is, if you rank for the head term, you’ll naturally and easily rank for long-tail term as well.
Next tip, create tools. There’s a site called CodeCanyon, and CodeCanyon makes it where you can buy scripts and other easy-to-use tools. Pop them on your site. It doesn’t take more than a few minutes. Whether it’s calculators. My first best SEO tool that I popped up on my site, I ended up getting it from CodeCanyon back in the day and when you do that, you’ll find that those pages will naturally be popular. If I look at my site on neilpatel.com,what do you think the most popular pages are? They’re all tool-related, whether it’s the SEO analyzer,whether it’s the backlinks tool, whether it’s the A/B testing tool. Tools are super powerful as SEO expert and those are handy to improve SEO so you don’t need to writing content to rank on google.
So that’s it, if you follow all of those tips, you should be able to get higher rankings without creating more content and of all the strategies that I mentioned, my favorite one is the tools because the tools continually produce backlinks and website optimization which helps all the other pages on your site boost their rankings. Those are the top tips which you can use to rank on Google without writing content or an SEO expart.
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